Chris Ulm, founder and CEO, Appy Entertainment spoke with GBR on some of the numbers they recently released from the company’s games and the company’s strategy moving forward:
Megan Gaiser is the CEO of Her Interactive, a game company that has been around for sixteen years now. We talk to Megan about the company and the launch of the company’s new iPad product Nancy Drew Shadow Ranch.
Marketing Today is an ongoing series at GBR. We talk to the top marketing strategists for their thoughts, strategies and impressions of the gaming industry. Eric Schumacher is the principal of Neology, a boutique marketing communications firm that specializes in assisting growing technology companies in video games and visual effects markets.
Using models to assess the competitive landscape has been done for years. People like Michael Porter and groups like Boston Consulting Group (BCG) and McKinsey Group have been building business models measuring strategy and competition for over forty years. Many metrics have been developed specifically for measuring competitive landscape. While these models worked in traditional […]
Note: On August 8th, 2011 Trinigy was acquired by Havok, an Intel-owned technology company. Havok and Trinigy have been partners for a number of years and the acquisition will help the companies better focus on expansion into the Asian markets and growth sectors such as social and mobile. Dag Frommhold, Managing Partner at Trinigy, talks about global […]