The Montreal International Games Summit (MIGS) was created in 2004 in response to the needs of the local video game industry, to promote the growth of its workers and its businesses alike. This year the conference will take place on November 13 – 14, 2012 at the Hilton Montreal Bonaventure Hotel.
Marketing Today is an ongoing series at GBR. We talk to the top marketing strategists for their thoughts, strategies and impressions of the gaming industry. Perrin Kaplan of Zebra Partners addresses some of the current marketing trends she sees impacting the gaming industry.
A survey of investors found broadly bullish expectations for VC activity over the next five years in emerging economies in China, Brazil and India, but a much grimmer outlook for the US and parts of Europe. Meanwhile, in an upbeat sign at least for the near term, US quarterly data showed that 2010 VC deals are on pace to beat last year’s tally. (more…)
Marketing Today is an ongoing series at GBR. We talk to the top marketing strategists for their thoughts, strategies and impressions of the gaming industry. Eric Schumacher is the principal of Neology, a boutique marketing communications firm that specializes in assisting growing technology companies in video games and visual effects markets. (more…)