Marketing Today is an ongoing series at GBR. We talk to the top marketing strategists for their thoughts, strategies and impressions of the gaming industry. Perrin Kaplan of Zebra Partners addresses some of the current marketing trends she sees impacting the gaming industry. 1. We’re in the middle of an industry shift. With the introduction of […]
GBR had a chance to talk with Laura Fryer about her thoughts on building a successful studio and how to keep it that way in today’s ever changing market space.
Megan Gaiser is the CEO of Her Interactive, a game company that has been around for sixteen years now. We talk to Megan about the company and the launch of the company’s new iPad product Nancy Drew Shadow Ranch.
Note: On August 8th, 2011 Trinigy was acquired by Havok, an Intel-owned technology company. Havok and Trinigy have been partners for a number of years and the acquisition will help the companies better focus on expansion into the Asian markets and growth sectors such as social and mobile. Dag Frommhold, Managing Partner at Trinigy, talks about global […]
In January 2009, veteran game developer Michel Kripalani (The Journeyman Project, Myst III) was caught in the back-blast of failing world economic conditions. Laid off from his Director of Biz Dev gig at Autodesk Media and Entertainment in January 2009, Kripalani wasted no time focusing his business and game dev acumen on the next big […]