We all have those words and phrases that make us cringe. For me they span from ‘viral’ to ‘branded mobile app’ to ‘make it digital.’ So many terms in marketing and business really lose their meaning due to our oversaturation and misrepresentation of their meaning.
Badgeville announced the launch of Badgeville’s Enterprise Cloud Connectors, a suite of SaaS connectors that provide plug-and-play integration into many of today’s most widely adopted enterprise applications.
Marketing Today is an ongoing series at GBR. We talk to the top marketing strategists for their thoughts, strategies and impressions of the gaming industry. Perrin Kaplan of Zebra Partners addresses some of the current marketing trends she sees impacting the gaming industry. 1. We’re in the middle of an industry shift. With the introduction of […]
If you’ve been reading the gaming blogs over the past two years, you already know that EA/Will Wright’s species creation/simulation game Spore (http://www.spore.com/ftl) has attracted a LOT of attention (http://kotaku.com/tag/spore/) since its release back in 2008.
GBR had a chance to talk with Laura Fryer about her thoughts on building a successful studio and how to keep it that way in today’s ever changing market space.