Shanda Games Acquires Platform Affiliates for $811.5M: Looking to Strengthen Mobile Game Strategy

Shanda Games Limited, a leading online game developer, operator and publisher in China, announced that it has entered into definitive agreements to acquire affiliates providing user and payment platform services from its parent company Shanda Interactive Entertainment Limited (“Shanda Interactive”) for $811.5 million US. The Company expects to achieve the following through this transaction: — Facilitate […]

5 Key Lead Generation Strategies For Game Industry Tech Start-Ups

Recently I was asked to pull together a simple “one-pager” on lead gen for a game industry start-up. While lead gen has been always been a big part of offline marketing (outbound marketing for sure), today any study of lead generation primarily focuses on online tactics (called inbound) lead generation. See HubSpot’s excellent ebook on […]

Marketing Today: Perrin Kaplan, Zebra Partners

Marketing Today is an ongoing series at GBR. We talk to the top marketing strategists for their thoughts, strategies and impressions of the gaming industry. Perrin Kaplan of Zebra Partners addresses some of the current marketing trends she sees impacting the gaming industry. 1. We’re in the middle of an industry shift. With the introduction of […]