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November 2012
Montreal International Games Summit 2012 – Nov 13 & 14, 2012
The Montreal International Games Summit (MIGS) was created in 2004 in response to the needs of the local video game industry, to promote the growth of its workers and its businesses alike. This year the conference will take place on November 13 – 14, 2012 at the Hilton Montreal Bonaventure Hotel.
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June 2012
Trend Watch: Companies At E3 Doing It Their Own Way
This week the industry descends on Los Angeles for the Electronic Entertainment Expo – E3. Of course the main focus will be on the news from the big guys: Microsoft, Sony and Nintendo.
May 2012
PayNearMe: Kids Can Pay Without Credit Cards
The industry is increasingly adopting a Freemium model with online games where players can get into the game for free, but pay for gear, access to special content and unique features. The problem is that kids, often the targeted audience, don’t have credit or debit cards, and can’t use the cash they have to participate in this model. This could shrink the available cash for an existing game by anywhere from 25% to 75%, depending on the demographic of the gamers currently playing for free. (more…)
April 2012
Billy’s Trend Watch: The Rise of Pay for Play
Freemium 2.0 – Publisher paid player rewards are a powerful incentive that will drive gamers to deeper participation in MMO economies, directly resulting in far stronger conversions and higher ARPU. (more…)
February 2012
Trion Worlds: Lars Buttler Talks Shop
Gaming Business Review chats with Lars Butler, CEO of Trion Worlds, about the world of MMOs, their development, life cycle, and their future. (more…)
December 2011
Marketing Today: Perrin Kaplan, Zebra Partners
Marketing Today is an ongoing series at GBR. We talk to the top marketing strategists for their thoughts, strategies and impressions of the gaming industry. Perrin Kaplan of Zebra Partners addresses some of the current marketing trends she sees impacting the gaming industry.
August 2011
Global VC Forecast: Sunny in Emerging Markets
A survey of investors found broadly bullish expectations for VC activity over the next five years in emerging economies in China, Brazil and India, but a much grimmer outlook for the US and parts of Europe. Meanwhile, in an upbeat sign at least for the near term, US quarterly data showed that 2010 VC deals are on pace to beat last year’s tally. (more…)
April 2011
Marketing Today: Eric Schumacher, Neology
Marketing Today is an ongoing series at GBR. We talk to the top marketing strategists for their thoughts, strategies and impressions of the gaming industry. Eric Schumacher is the principal of Neology, a boutique marketing communications firm that specializes in assisting growing technology companies in video games and visual effects markets. (more…)
February 2011
Nova Scotia: Alive With Talent
For those unfamiliar with Nova Scotia, it is on the Atlantic coast of Canada, and since the time of the Vikings has been a strategic location given its proximity to Europe and accessibility to the Eastern seaboard.
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