DeNA, Daum: Mobile Social Games for Korea

DeNA’s Social Gaming Platform Provided through Daum’s Services as Daum Mobage; Companies Target Attracting 10 Million Users in the First Year

DeNA, an  operator of mobile social gaming platforms, and Daum Communications, South Korea’s major portal operator, launched Daum Mobage, a localized version of DeNA’s Mobage social gaming platform for South Korea. The Daum Mobage platform and gaming apps are now available for download on Android Market. The two companies want to attract 10 million users for Daum Mobage in the first year.

Daum Mobage allows smartphone users in South Korea to enjoy social networking features, such as avatars, status updates, creation and participation in groups as well as high-quality, Korean-language social games from around the world. All 38 million current Daum users can easily sign up for Daum Mobage with their existing Daum IDs and passwords. DeNA and Daum will continue to support Daum Mobage with a steady stream of captivating titles from South Korea and the rest of the world.

Players can download and play free mobile games and purchase Moba-coins, the virtual currency on Mobage, to enhance their gaming experiences. Purchases can be made using the Daum Billing mobile payment system, which is compatible with carrier billing, credit cards as well as the Daum Cash virtual currency. DeNA and Daum plan to add more options for payment methods for increased convenience.

DeNA and Daum plan to attract new users through Daum’s popular services including its PC and mobile Web portal ( with 15 billion monthly page views, MyPeople mobile messenger service with over 16 million users and the nation’s largest AD@m mobile advertisement network with over 15 billion monthly page views. Daum Mobage apps for iOS devices are also in development.


Wanda Meloni

About Wanda Meloni

Wanda Meloni is a leading market analyst in the areas of digital and interactive media, VR/AR, development tools & graphics tech. As CEO and principal analyst of M2 Insights, Wanda has been quoted in Fortune, Fast Company, Financial Times, Wall Street Journal, USA Today, New York Times, and Los Angeles Times. She also speaks at numerous industry conferences and events. She can be reached directly at

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