As free-to-play models and mobile drive digital game growth, games companies must innovate to capitalize on ecommerce opportunities in this booming industry
Join Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, and SuperData as they release the results of its newest research report, “Best Practices in Monetizing the Global Digital Games Market” during an upcoming free webinar.
The webinar, set for Nov. 19 at 12:00 p.m. CST, and the research report will provide a framework for games organizations to innovate their online monetization and payment strategies as pay-to-play models decline and free-to-play mobile game use increases globally. Webinar attendees can gain access to the research paper by signing up for the webinar here: http://driv.ws/aq.
Prepared for Digital River by SuperData Research, a leading provider of digital games research, the new report provides a variety of actionable insights for businesses involved in the games industry. Highlights of the study include:
- Industry growth provides opportunity—Free-to-play MMO and mobile games generated two-thirds of the $63.7 billion global digital gaming market in 2015. The most lucrative games are becoming “services,” which may be downloaded for free, but are ﬁnanced through steady digital transactions.
- Asia dominates—With $29 billion in games spending this year, Asia is the largest games market and earns almost half of the global games revenue. Publishers must understand local gamer and payer behavior in order to gain an edge in this saturating market.
- Payment choices are localized— Though ewallets and credit/debit cards accounted for more than half of worldwide digital game payments in 2014, alternative payment types are making headway in many developing regions. Publishers need to be aware of the regional brand payment types their gamers prefer to use.
- Variety attracts and keeps players—Publishers need to create a long-term, varied playing experience since it can take massively multi-player online (MMO) gamers three to six months of gameplay before they spend. Offering gamers a way to elongate gameplay and purchase content that will provide new and exciting experiences in the best way to keep them playing—and paying.
The findings are based on SuperData’s syndicated digital games sales data, totaling more 4.2 million monthly paying online gamers across genres, such as MMO, console, mobile, PC and social games. In addition, a customized survey was carried out by SuperData in July 2015, involving 2,500 respondents in China, Germany, Russia, Mexico and the United States.
“Games companies have plenty of opportunity for ecommerce monetization, even as increasing mobile use spurs the popularity of free-to-play options,” said Jason Nyhus, vice president of global marketing and communications at Digital River. “Organizations must be thoughtful and innovative in their monetization strategies. Using best practices, such as monetizing services for free-to-play games and keeping a local focus on payment types, will help organizations be successful in this rapidly evolving industry.”
Webinar: Best Practices in Monetizing the Global Digital Games Market
When: Nov. 19 at 12:00 p.m. CST
In this study, SuperData compiled insights from sales data with 4.2 million players across MMO, console, mobile, PC and social games. Also surveying 2,500 respondents across the globe, this study reveals takeaways in player and spender behavior within different game types, platforms, and business models.
Join us on Thursday, November 19th to learn from guest speaker Stephanie Llamas, SuperData’s Director of Research and Consumer Insights, as she covers topics including:
- In-depth player retention analysis across AAA, Mid-Tier, and Indie
- Impact of region on how players hear about new games
- Global breakdown of changing player payment preferences
- The rise of mobile payments
Click here to sign up for the webinar and receive exclusive early access to the entire SuperData research paper. Experts from Digital River will share ways for organizations to convert more traffic to grow their online gaming business through the best practices discussed in the research paper, “Best Practices in Monetizing the Global Digital Games Market.” Companies looking for ways to compete locally in this global market will get actionable intelligence on specific geographical regions, information on how to maximize payment options in a globally fragmented payment industry, and critical insights into how gamer behavior and preferences are creating opportunities in this space.