Logitech Acquires Astro Gaming For $85M

Logitech Acquires Astro Gaming, Adding Console Gaming Headsets To It’s Leadership Position In the Games Industry

Logitech International has agreed to acquire ASTRO Gaming, a leading console gaming brand of headsets for professional gamers and enthusiasts. Logitech and ASTRO, combined is now the number one maker of headsets, mice, keyboards and streaming webcams for PC and console gamers.

Ujesh Desai, vice president and general manager of Logitech G. “ASTRO is the leading player for premium console headsets and is the preferred headset for console esports athletes,””With ASTRO laser focused on designing products for console gaming, and Logitech G focused on building the most advanced PC gaming gear, together we’ve got gamers covered no matter what platform they play on”

Desai continues, “It’s a perfect complement to Logitech G’s focus on PC gaming and we couldn’t be more excited; we love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere. We love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere.”

 

Jordan Reiss, co-founder and president of ASTRO, added, “The whole team at ASTRO has always held Logitech and Logitech G products in the highest regard, so I’m ecstatic we are joining forces. ASTRO’s brand strength combined with Logitech G’s unrivaled technology and global distribution network is going to bring our products to even more gamers around the world.”

ASTRO, is a pioneer in gaming audio and lifestyle products and has a strong leadership position in the premium end of the global console gaming headset market. ASTRO is best known for its iconic A40 and A50 headsets designed for pro gamers and core enthusiasts. ASTRO’s recently introduced A10 expands the company’s reach in the console headset market, offering the essence of what makes their headsets premium, but at a more broadly accessible price point.

Expected impact on financial results for Fiscal Year 2018

Logitech will purchase ASTRO for $85 million in cash, and the acquisition is expected to close in early August. With the addition of ASTRO, we’re investing in an adjacent gaming market — the console gaming market — to help accelerate the long-term growth of our gaming business. In FY 2018, we expect the acquisition of ASTRO to add approximately two points of growth to the top line, and to be slightly dilutive to the bottom line in the first year, as we integrate the business and invest to expand ASTRO internationally.

Logitech G

Logitech G, a brand of Logitech International, is the global leader in PC gaming gear. Logitech G is dedicated to providing gamers of all levels with industry leading keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks – made possible through innovative design, advanced technologies and a deep passion for gaming. Founded in 1981 and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).

 

Wanda Meloni

About Wanda Meloni

Wanda Meloni is a leading market analyst in the areas of digital and interactive media, VR/AR, development tools & graphics tech. As CEO and principal analyst of M2 Insights, Wanda has been quoted in Fortune, Fast Company, Financial Times, Wall Street Journal, USA Today, New York Times, and Los Angeles Times. She also speaks at numerous industry conferences and events. She can be reached directly at wanda@M2-Insights.com