M2 Research today published the report Gamification in 2012, a market update and report that highlights consumer and enterprise gamification trends. Sign up for our free GBR Newsletter to access the complete report free of charge. Contact us for more information.
Gamification is growing up from a hype into a significant business opportunity for gamification platform providers. M2 Research forecasts the market in 2012 to reach $242 million and climb to $2.8 billion by 2016. Enterprise gamification is quickly gaining share of the overall gamification market and is set to capture 38% of gamification revenue in 2012. In 2013, enterprise gamification will exceed consumer gamification revenue.
The market report highlights the current state of gamification, deep integration game mechanics in applications, the importance of metrics, market size and forecast as well as development and marketing strategy tools for gamified applications and profiles of the largest platform and solution players in the industry. If you plan on leveraging gamification for your organization, or if you are already using gamification strategies, the report will provide a detailed guideline how the market will evolve over the next few years.
M2 Research is also offering webinars on gamification. If you are interested in hosting a webinar, talk to our analysts or are interested in consulting, please contact us via our contact form.
The report was made possible via a sponsorship provided by Badgeville.