Games And Movies Are Merging

As consumers, we usually do not like change and even when it occurs we can choose to focus at an affected product class as if it was consistent even though it has changed dramatically. That thought came to mind when we learned that more people are watching video on the Xbox than on iPads. Quite apparently, the Xbox 360 has become the most successful non-cable set top box tuner in the market. Video and gaming are becoming peer services and it is just a matter of time – until someone is able to connect the dots. (more…)