VIRTUAL REALITY INDUSTRY LEADERS COME TOGETHER TO CREATE NEW ASSOCIATION
Acer Starbreeze, Google, HTC VIVE, Facebook’s Oculus, Samsung, and Sony Interactive Entertainment today announced the creation of a non-profit organization of international headset manufacturers to promote the growth of the global virtual reality (VR) industry. The Global Virtual Reality Association (GVRA) will develop and share best practices for industry and foster dialogue between public and private stakeholders around the world.
The goal of the Global Virtual Reality Association is to promote responsible development and adoption of VR globally. The association’s members will develop and share best practices, conduct research, and bring the international VR community together as the technology progresses. The group will also serve as a resource for consumers, policymakers, and industry interested in VR.
VR has the potential to be the next great computing platform, improving sectors ranging from education to healthcare, and contribute significantly to the global economy. Through research, international engagement, and the development of best practices, the founding companies of the Global Virtual Reality Association will work to unlock and maximize VR’s potential and ensure those gains are shared as broadly around the world as possible.
“As the VR industry is taking off, it is crucial that we increase dialogue among stakeholders to ensure we are building a solid foundation to drive innovation for the years to come. The GVRA brings together industry leaders and fosters collaboration; StarVR looks forward to taking part in this exciting journey.”
Jerry Kao, CEO, Acer Starbreeze Corporation
“The GVRA is a necessary first step toward ensuring great VR experiences for everyone, through collaborating on research and sharing best practices as the field grows and evolves. We look forward to working with our industry colleagues.”
Jon Wiley, Director of Immersive Design, Google
“It is important that we as an industry are working together to establish best practices and common resources for our industry that will drive toward the $120 billion projection by 2020. The GVRA represents industry leaders and hardware manufacturers across the globe who are creating the best VR experiences available.”
Rikard Steiber, SVP, Vive
“We’re still very much in the early stages of VR, so it’s critical that industry leaders work together to create and share ideas on how we can safely build this industry. I’m looking forward to working with other hardware makers to proactively address the challenges we need solve to make VR a success over the long term.”
Jordan McCollum, General Counsel for Oculus at Facebook
“The rapid growth of the virtual reality industry presents many challenges as well as opportunities. It is important that we set a clear precedent for best practices and create a solid foundation from which we can build meaningful progress. Samsung is pleased to join the GVRA and to work with other industry leaders to promote responsible development and adoption of VR globally.”
Tae-Yong Kim, Vice President, Mobile Communications Business at Samsung Electronics